# Lead Profile

Click any lead name to open its profile. The profile is your central view for understanding a company and deciding how to engage.

<figure><img src="/files/8XCRrsCn6uKM1N6Yzrnz" alt=""><figcaption><p>Lead profile</p></figcaption></figure>

***

## Header

At the top of every profile you'll find:

* **Company name** and logo
* **Tags**: location, employee size, sector
* **Short description** (AI-generated from public data)
* **Score** (0–99): how closely this lead matches your liked leads and won deals. Higher is better.
* **Status**: click to change (NO STATUS, WANTED, WON, LOST)
* **Like / Dislike** buttons

***

## Prospecting Actions

Quick buttons to log your outreach activity:

| Action              | When to use                             |
| ------------------- | --------------------------------------- |
| **Still chasing**   | You've reached out, waiting for a reply |
| **Meeting planned** | A meeting is confirmed                  |
| **Could not reach** | No response after attempts              |
| **Not interested**  | The lead explicitly declined            |

These actions appear in the Activate tab and are tracked in the Manager Dashboard.

***

## Tabs

### Company

Firmographic data:

* **Website** (clickable link)
* **Address** (with map link)
* **SIREN** number (for French companies, clickable to copy)
* **Social media** links

### Contacts

* **Enriched/added contacts**: contacts with email, phone, LinkedIn already available
* **To be enriched contacts**: suggested contacts based on your target persona — click **Enrich** to get their details

See [Contact Enrichment](/doc/product-guides/contact-enrichment.md) for details.

### Notes

A space to capture notes about the lead. You can:

* Type notes directly
* Upload a file or photo (e.g., business card)
* Notes are visible to your team and saved chronologically

### History

Timeline of all interactions: status changes, likes, enrichments, exports. Helps you see the full engagement story at a glance.

### Subsidiaries

Shows related entities and child companies within the same corporate group. Useful for expanding prospecting within a group structure.

***

## Requalify

Click **Requalify** to pull fresh data from the company's website and re-run the AI assessment:

* **Company profile**: activities, products, services, employee count, target market
* **Key people & organization**: decision-makers and org structure
* **Technologies & Innovation**: tools and software the company uses

Results are cached — you can requalify anytime for an updated assessment based on the latest website data.

***

## AI Summary & Qualification

If the [AI Assistant](/doc/product-guides/ai-assistant.md) is configured:

* An **AI summary** appears with context and predictions
* **Qualification answers** show as indicators: 🟢 positive, 🔘 neutral, 🔴 negative
* **Predicted next steps** and recommended approach angles

These help you prepare before reaching out, without manual research.

### AI Reasoning

When the AI qualifies a lead, it can display its reasoning process. You can read step-by-step how the model interprets public data, web insights, and your qualification questions to reach its assessment. This transparency helps you understand — and trust — the AI's recommendations.

<figure><img src="/files/pqcaqTDVALqw0H4EEOpb" alt="AI qualification reasoning"><figcaption><p>The AI's reasoning, visible in the lead profile</p></figcaption></figure>


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.leadbay.app/doc/product-guides/lead-profile.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.