# Lenses

Lenses are saved filter configurations that define which leads you see. Each lens targets a specific market segment — by sector, location, company size, or keywords.

Lenses also power AI recommendations: the system learns from your likes and wins within each lens to suggest increasingly relevant leads.

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## Choosing a Lens

The lens selector appears at the top of the page. Pick a lens from the dropdown to instantly load its filters and recommendations.

<figure><img src="https://1428241958-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FMzhwr2nXLtM9EytX9Xvg%2Fuploads%2Fgit-blob-1ad57bd4700c6b6bddca251418d03ae92dfc77bd%2Fscreenshot-lenses.png?alt=media" alt=""><figcaption><p>Lens selector</p></figcaption></figure>

Whatever filters you change remain attached to the currently selected lens. Switch lenses and the parameters change with it.

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## Organization Lenses vs Private Lenses

There are two types of lenses:

| Type                    | Visibility                   | Who can edit |
| ----------------------- | ---------------------------- | ------------ |
| **Organization lenses** | Shared with all team members | Admins       |
| **Private lenses**      | Only visible to you          | You          |

One organization lens is marked as **Current** (the default lens for the team). You can promote a private lens to an organization lens if you want your team to share it.

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## Creating and Managing Lenses

Click the lens settings icon (gear) to open the lens management panel.

From here you can:

* **Create a new lens**: type a name and click +
* **Edit** a lens (pencil icon): rename it
* **Delete** a lens (trash icon)
* **Promote** a private lens to organization (arrow up icon)
* **Set as current** organization lens (arrow down icon)

### Draft Lenses

If the current lens is **read-only** (e.g., the default organization lens when you're not an admin), you can click **Create draft lens** to make an editable copy. Adjust filters in your draft, then optionally promote it.

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## Lens Filters

Filters define which leads match a lens. Anything Leadbay knows about a company can be a filter criteria.

### Available Filter Types

| Filter       | Example                         |
| ------------ | ------------------------------- |
| **Location** | Paris, Lyon, Occitanie          |
| **Sector**   | Financial Services, Agriculture |
| **Size**     | 10–200 employees                |
| **Keywords** | SaaS, B2B, renewable energy     |

### How Filters Combine

**Within the same filter type** (e.g., multiple sectors): Leadbay uses **OR** logic. A lead matching *any* of the selected sectors qualifies.

**Across different filter types** (e.g., sector + size): Leadbay uses **AND** logic. A lead must match *all* filter types.

**Example:** Sectors = `Financial Services, Agriculture` + Size = `50-100`

* A bank with 75 employees: **matches** (Financial Services AND 50-100)
* A farm with 200 employees: **does not match** (Agriculture but NOT 50-100)
* A tech company with 80 employees: **does not match** (NOT Financial Services or Agriculture)

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## How Lenses Affect AI Recommendations

Each lens builds its own AI model. The system learns from:

* Leads you **liked** within this lens
* Leads marked as **won** within this lens
* Your **qualification question** answers

The result is a relevance **score (0–99)** for each lead, specific to the active lens. Switch lenses and scores change because the AI model is different.

{% hint style="info" %}
If you sell multiple products to different markets, create one lens per product/segment. This gives each segment its own AI model and recommendations.
{% endhint %}